Advertising and communication management

Advertising and communication management

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Initially the concern with the trade was that retailers had large inventories of Maytag washing machines. Part of the problem was actually Maytaga#39;s distribution itself. The largest competitor, Sears, offered consumers a sense of security becauseanbsp;...

Title:Advertising and communication management
Author: Michael L. Ray
Publisher:Prentice Hall - 1981-10-01

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