Building Brand Trust

Building Brand Trust

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Josh McQueen resides in Mill Valley, California. During his twenty-eight years with the Leo Burnett Company, Josh was research director in London, regional research director of Australia-Asia, and then worldwide head of research and planning until December 31, 2002. Josh served on the privately held Leo Burnett Worldwide board. He was a member of the investment and technology committees of the board. Josh received his BS magna cum laude and MS in communication from the University of Illinois at Urbanaa€“Champaign. Josh and his wife, Chris, have three children: Cary, Carl, and Jon. He enjoys hiking and exploring. Currently, Josh consults with nonprofits via Chay McQueen LLC.Maytaga€”Trust Dependability For several decades, Maytag used the lonely repairman as its visual symbol of a need/problem. The problem for high-quality washing machine makers is that most washing machines look exactly alike. It is theanbsp;...

Title:Building Brand Trust
Author: Josh McQueen
Publisher:Xlibris Corporation - 2012-05-15

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