Inside the Indian Business Mind: A Tactical Guide for Managers

Inside the Indian Business Mind: A Tactical Guide for Managers

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This practical guide identifies the ingredients that make up Indian culture and uniquely translates them into useful tools to help Western commercial initiatives succeed. a€c Foreword by Marshall Goldsmith, bestselling author of What Got You Here Won't Get You There: How Successful People become Even More Successful a€c Explanation of 11 key cultural ingredients for doing better business in India, such as how to locate the dharma (duty) that pertains to each person in an organization a€c Easy-to-understand descriptions of Indian customs a€c Dozens of real-world cases that illustrate how each cultural ingredient works a€c An appendix covering cultural details specific to the major regions and cities with industries relative to American business interestsWhether a dutiful son who takes care of his ailing parents, or a teacher whose charge is to educate, each role has its place in creating respectful ... If dharma were just a human job description, people might feel free to ignore their dharma or not adhere to it. ... process loan and mortgage applications and have no need to learn these aspects of customer service as they interface only with the bank officers.

Title:Inside the Indian Business Mind: A Tactical Guide for Managers
Author: Katherine C. Zubko Ph.D., Raj R. Sahay
Publisher:ABC-CLIO - 2010-09-16

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