Markenlizenzwert: Charakterisierung und Ebenenbetrachtung unter besonderer empirischer Berücksichtigung von markenlizenzspezifischen Rückwirkungen
47-56 Aaker, D. A. (1991): Managing brand equity: Capitalizing on the value of a brand name, New York 1991 Aaker, D. A. (1992): Management des Markenwertes, Frankfurt am Main et al. 1992 Aaker, D. A. (1996): Building Strong Brands, anbsp;...
| Title | : | Markenlizenzwert: Charakterisierung und Ebenenbetrachtung unter besonderer empirischer Berücksichtigung von markenlizenzspezifischen Rückwirkungen |
| Author | : | Dirk Ludewig |
| Publisher | : | Cuvillier Verlag - 2006 |
You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.
Once you have finished the sign-up process, you will be redirected to your download Book page.
How it works:- 1. Register a free 1 month Trial Account.
- 2. Download as many books as you like (Personal use)
- 3. Cancel the membership at any time if not satisfied.
