Marketing for Tourism and Hospitality

Marketing for Tourism and Hospitality

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Marketing for Tourism and Hospitality: A Canadian Perspective is the first marketing text that deals specifically with tourism and hospitality marketing in Canada. Containing the most up-to-date examples and solid case studies as well as rich Web resources, this comprehensive and highly-readable book is suitable for both college and university Tourism and Hospitality Marketing programs.VIA Rail was one of the early adopters of Internet technology, and in 1998 made 23 500 bookings online. ... In the diagram, the browser window is depicted below the customer because it can have an impact on the ultimate message delivery, ... Best Western, and Fairmont, that distribute hotel room reservations for the area via their corporate reservation systems. ... In this case, the user stumbles perhaps on a transportation Web site, explores the links to a hotel and to an attraction, and anbsp;...

Title:Marketing for Tourism and Hospitality
Author: Simon Hudson
Publisher:Nelson - 2004

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