The Future of U.S. Retailing

The Future of U.S. Retailing

4.11 - 1251 ratings - Source

This book contains the output of a symposium that addressed the future of retailing. Background materials and commentaries are provided by distinguished academics and outstanding business practitioners. Topics covered include traditional retailing, the impact of technology and changing consumption patterns on retailing, and trends in direct marketing, direct selling, and multi-channel distribution networks. The book culminates in an agenda of propositions and issues that need to be considered by anyone seeking to successfully market to consumers in this decade.He received a B.S. in Industrial Engineering from Stanford University. ... He has published over forty articles in refereed academic journals including the Journal of Marketing Research, the Journal ... of Affect in Consumer Behavior (with Wayne Hoyer and William Wilson), Models for Innovation Diffusion (with Vijay Mahajan), anbsp;...

Title:The Future of U.S. Retailing
Author: Robert A. Peterson
Publisher:Greenwood Publishing Group - 1992

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.

Click button below to register and download Ebook
Privacy Policy | Contact | DMCA