The Smarter Screen
A leading behavioral economist reveals the tools that will improve our decision making on screens Office workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that influence our thinking when weare on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping qbuy, q often make for poor decision making on screens. In The Smarter Screen, behavioral economist Shlomo Benartzi reveals a tool kit of interventions for the digital age. Using engaging reader exercises and provocative case studies, Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways. For example: ac Youare more likely to add bacon to your pizza if you order online. ac If you read this book on a screen, youare less likely to remember its content. ac You might buy an item just because itas located in a screen hot spot, even if better options are available. ac If you shop using a touch screen, youall probably overvalue the product youare considering. ac Youare more likely to remember a factoid like this one if itas displayed in an ugly, difficult-to-read font. Drawing on the latest research on digital nudging, Benartzi reveals how we can create an online world that helps us think better, not worse. From the Hardcover edition.Surprising Ways to Influence and Improve Online Behavior Shlomo Benartzi. complicated ... (When orders were placed online, bacon sales increased by 20 percent.) While such ... 33 In other words, because the screens offer us little feedbackagadgets dona#39;t judgeawe feel free to indulge our least responsible desires. And ita#39;s not ... Fifty Shades of Grey is an erotic romance novel about sexual bondage.
| Title | : | The Smarter Screen |
| Author | : | Shlomo Benartzi |
| Publisher | : | Penguin - 2015-10-06 |
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